Starting a Creative Business

This one-day workshop provides the basic tools of creating, developing and putting together a solid creative business idea while beginning the process of constructing the accompanying business plan. Through interactive, reflective, left-brain and right-brain activities the participants get to step into the business mind frame and leave with the structure of their business more clearly defined.

Takeaways:
Step into the business mind frame.
Build a bridge from creative professional to creative business.
Clarify your business idea and direction and create the base of your business plan.
Get to know your local business and creative sector supports and community.

“Starting a Creative Business” is an initiative of WorkInCulture to support creative professionals of diverse artistic disciplines who are thinking about building a creative enterprise.

WorkInCulture’s presenting partner for this iteration of “Starting a Creative Business” is Cambrian College’s The Open Studio.

Cambrian College’s Open Studio is a multi-disciplinary creative space dedicated to presenting innovative exhibitions and events, many of which focus on social issues and progressive ideas. The studio raises awareness of the College, as well as the creative communities of the North, and positions Cambrian as a thought leader in the region.

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Agenda for the day

Introductions, Welcoming and Logistics

Getting into the business mind frame:
-Defining your skills, strengths and passions
-Finding the sweet spot (your business)

Mapping your idea / business (and building the frame of the business plan):
-Your business vision
-Your business goals
-Business Analysis

The Heart of Your Business:
-The problem
-The value
-The purpose

Who are your clients?
-Creating your client avatar

Putting it all together (Business Plan Structure)
Next Steps and Action points
Your Community (including guest speakers)

Workshop includes a workbook handout to prepare you for your next steps.
Lunch is provided.
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About the Facilitator:
Snjezana Pruginic is a creative business professional and facilitator with over 10 years of experience in the creative sector as a dancer, producer, writer, community art facilitator and art manager. She is also the co-founder and facilitator of “Business of Arts”, an art entrepreneurship workshop for visual artists.